For 30 years
Data guides our choices at every stage of a project.
We create value for our clients, their employees and end consumers by devising innovative, engaging solutions that highlight the distinctive features of products and services and strengthen their brand identity.
An iterative approach allows us to improve continuously.
We have an omnichannel and iterative approach.
We think user-centrically.
At every stage of design and delivery of projects.
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We aim for tangible results every day,
whilst following the path of long-term strategies.
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We orchestrate skills and technologies at their best
to achieve the best possible results.
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30 years of innovation
Our solid roots feed the innovative vision we build day by day, together with our clients.
For thirty years our mission has been to turn challenges into opportunities, where every project is part of a journey of growth toward the future we build together. Behind everything we do there is a world of ideas, creativity and technology. So each of our projects “is not just what it seems” — it always hides something more!
The Management
Our CEO
Alessandro Paolucci is one of those people who lived digital from the inside, back when it was still called “innovation” and not everyone understood what it meant.
He joined Microsoft in 2001 with a precise assignment: to launch Xbox Live in Italy. He did. One million real subscribers, partnerships with the main national ISPs, an online gaming ecosystem that hadn’t existed before. It’s not nostalgia — it’s proof that he knows how to build new markets from scratch, convincing internal structures and external partners.
He stayed at Microsoft for over 12 years, moving through roles few managers cover with the same credibility: from the Communication Sector with a focus on Telco and Media, to national Education director, to Public Sector Cloud Director. Three very different languages — commercial, institutional, technological — all mastered.
In 2014 he moved to RCS MediaGroup as Sales Manager Digital, bringing his data-driven vision to one of the country’s most complex publishing environments.
Since 2017 he has led DM Group as CEO, bringing to the agency the same technology-first vision matured over more than a decade at Microsoft. Since 2023 he has also led Cloudribs, a cloud engineering company he founded — confirming a vision that doesn’t separate marketing from the technology that makes it possible.
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We believe in a future where data are not just numbers, but insights that inspire.
At DM Group, we imagine a marketing capable of anticipating needs, valuing people and driving change.
Every strategy is a step toward what does not yet exist
Il CEO
Alessandro Paolucci è uno di quelli che il digitale lo ha vissuto dall’interno, quando ancora si chiamava “innovazione” e non tutti capivano cosa significasse.
Entra in Microsoft nel 2001 con un compito preciso: lanciare Xbox Live in Italia. Lo fa. Un milione di abbonati reali, partnership con i principali ISP nazionali, un ecosistema di gaming online che non esisteva prima.
Non è nostalgia — è la prova che sa costruire mercati nuovi partendo da zero, convincendo strutture interne e partner esterni.
In Microsoft rimane oltre 12 anni, attraversando ruoli che pochi manager riescono a coprire con la stessa credibilità: dal Communication Sector con focus Telco e Media, alla direzione Education a livello nazionale, fino a Public Sector Cloud Director. Tre linguaggi molto diversi — commerciale, istituzionale, tecnologico — padroneggiati tutti.
Nel 2014 passa a RCS MediaGroup come Sales Manager Digital, portando la sua visione data-driven in uno dei contesti editoriali più complessi del Paese.
Dal 2017 guida DM Group come CEO, portando nell’agenzia la stessa visione technology-first maturata in oltre un decennio in Microsoft.
Dal 2023 affianca a questo ruolo la guida di Cloudribs, società di cloud engineering da lui fondata — a conferma di una visione che non separa il marketing dalla tecnologia che lo rende possibile.
